Virtual buying and renting, the new reality

In fact, there are several platforms that offer customers the opportunity to carry out virtual visits and even to close the purchase of a property with a down payment.

For those who want to see the house before buying it, currently mostly investors or clients in search of a second residence, virtual reality shows that the visit can be more time-efficient and can also help to reduce the number of viewing trips. Many companies offer their customers not only the possibility to carry out these tours but also to make the purchase directly, closing deals after watching a tour.

Although at the moment many of the tasks still have to be done in person, the truth is that the market is preparing to open up real estate management to the 100% online channel. These are some of its advantages:

• It greatly expands the market, as by allowing online management, potential customers multiply.
• Most searches are already made online, so it's only a matter of time until this becomes the direct sales channel as well.
• Although the investment in technology may seem somewhat costly at first, this type of sale can represent huge savings in the long run, avoiding the physical office, travel, etc.
• Motivated by the coronavirus crisis and the uncertainty in the market at this time, many real estate companies have already set to work to turn the online sales channel into the most powerful sales tool of the nearest future.